IAB Europe
Promotion / support / regulation
Av. des Arts 44, 1040 Bruxelles, Bélgica
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Communication
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Cultural mediation
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Artistic and cultural education
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Bio / presentation
IAB Europe (Interactive Advertising Bureau Europe) is the leading European organization for the digital advertising and marketing industry. It represents media networks, agencies, tech platforms, and advertisers across 30+ countries. Its mission is to set standards, foster innovation, and support the sustainable growth of digital advertising in Europe. It manages the Transparency and Consent Framework (TCF), key to GDPR compliance. Based in Brussels, IAB Europe engages with EU institutions and drives policy, research, and education. It promotes industry self-regulation to build trust and transparency. The organization also hosts important events like the MIXX Awards and Interact Congress, strengthening dialogue across the digital ecosystem.