Roberto Gómez de la Iglesia
Creative / direct action
Herminio Madinaveitia Kalea, 10, 01006 Gasteiz, Araba, España
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Cross-sectoral
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Cultural consulting
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Artistic and cultural education
Bio / presentation
‘There are no right answers to wrong questions’. Expert in Creative Economy, consultant, manager and cultural mediator. Economist specialising in Regional and Urban Economics and Master in Business Management. He is the founder of Conexiones improbables, where he has conceptualised and developed its methodological framework. For 40 years he has led hundreds of cultural, innovation, communication and public awareness projects, promoting the Social Economy and entrepreneurship in many different sectors, especially in the cultural and creative ones. He is also one of the creators of Kultursistema, a methodology for mapping, analysis and interpretation of cultural and creative ecosystems. His advice and teaching are required in numerous conferences and courses at national and international level, especially in Europe and Latin America, having taught or given lectures in more than 20 countries. He is currently a lecturer in different masters and university specialities in Cultural Management in Spain, Peru and Argentina. He is also the author of several publications and articles on cultural management, creative sectors, communication, social economy and innovation. He participates in different European projects and networks. He is also a collaborating consultant for international entities such as the Inter-American Development Bank.
Tags / keywords
Main projects / services
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Conexiones improbables
A consultancy firm that works through cross-pollination strategies between different agents, disciplines and sectors, promoting exploratory and co-creation processes. Its motto: Hybridise to innovate. It helps cultural and creative organisations to improve their management and innovation processes; it accompanies the development of creative territories and promotes innovation in other sectors with creative-based methodologies.
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Kultursistema
Methodology and platform for the mapping, analysis and interpretation of Cultural and Creative Ecosystems. It seeks to provide self-reflection, visibility and connectivity to the different agents of the Cultural and Creative Industries and Sectors and, at the same time, to provide primary data to the agents of sectorial impulse for decision-making.
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Hibridalab
Hibridalab, Alava's Centre for Open Innovation and Creative Transfer, is a space that enables hybridisation and cooperation between different sectors to promote innovation projects that diversify and transform the social, cultural and productive fabric. It works with artistic, cultural and creative methodologies in search of more disruptive innovation. Conexiones improbables is the promoter and manager of Hibridalab.
Key partnerships / networks / alliances
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Spanish Association of Cultural Heritage Managers
Associate Member
See partnership